“Incentive travel is a self-funding marketing activity that employs unique travel experiences to reward people who achieve exceptional business performance”
Today maybe more than ever competition is fierce. Unless you offer a clear difference in product selection or value added services, your customer loyalty may be at risk. Travel incentives are a way for companies to promote their business and increase sales by offering a luxurious trip to their customer or employee.
This is a great example of a true “Win-Win” situation. Why not let their buying choice work for them with a reward for buying products they would have to purchase anyway. For existing customers this means an increase in activity. For prospective customers, it may be the difference between you and the competition.
IT’S ALL ABOUT BUILDING BETTER BUSINESS RELATIONSHIPS THAT RESULT IN A MORE LOYAL CUSTOMER AND MORE SALES OVERALL.
An incentive program is used to promote or encourage specific actions or behavior by a specific group of people during a defined period of time. For the program to be effective, all the factors that affect behavior must be recognized, including motivation, skills and recognition. The incentive program should be challenging, yet achievable.
Travel incentives are one of the most powerful methods of attracting business, retaining profitable clientele, increasing profits, enhancing product awareness, and improving employee productivity. Companies that have used travel incentives in their marketing and promotions have seen am increase in their sales on both sides of the buy and sell cycle.
TRAVEL INCENTIVES, A PROVEN MOTIVATOR, WILL ACHIEVE THIS PURPOSE.
- Incentive travel is a higher perceived reward than cash or merchandise
- Incentive travel is remembered longer than other type rewards
- Recognition that comes from travel incentives lives on
- Travel has a universal appeal and high-perceived value
- Travel is desirable
- Travel has a promotion value
- Incentive travel gives you a competitive edge